hack your jeans event by ESG

EverJean: what happens to your old jeans?

How exactly do we incorporate your old denim trousers in our fabrics? We agree that it sounds like some hard-to-believe piece of magic. And yet, it’s quite simple. For EverJean, our newest sustainable collection, we partnered up with European Spinning Group (ESG) and became a proud member of #hackyourjeans.

When our beloved, worn-out pair of jeans leaves the house, we often think that’s it. Garbage, we believe, or a donation to a social project in the best case. Even so, there’s an equally big chance that your old trousers end up in a brand-new fabric. Like one of ours, for example.